About Us

We're proud to be the UK's only exclusively pay-as-you-go marketing agency.

PAYG’s mission is to bring professional digital marketing services to small and medium-sized businesses across the UK.

From our years of experience in the marketing industry, we’ve seen that it’s difficult for smaller businesses and new enterprises to get the help they deserve from traditional marketing agencies. Monthly retainers, 12-month contracts and minimum spends are barriers of entry that the average small to medium-sized business simply can’t afford – and they don’t offer the flexibility that most small businesses need in order to grow.

Having spent the last decade working across a number of digital marketing roles, both in-house and at some of the UK’s most respected marketing agencies, the PAYG team have acquired a wealth of knowledge and digital skills working with a number of international household names across FMCG, gambling, retail, e-commerce, finance, travel and more.

Why Are We Here?

Because we're nothing like any other digital marketing agency.

We know digital marketing agencies. We’ve spent our careers in some of the best in the business. A lot of the work they do is great. But some isn’t. We became disillusioned with the smoke and mirrors of corporate agency life. The tired pitches. The pushy up-sell. The day charges for hourly  jobs. The huge retainer fees. 

All of this may sound familiar.

We wanted to find a new way of doing things. An upfront, honest way. A way with no barriers of entry to small business. So we threw away the agency playbook and came up with something new. Well, not that new at all. It’s the same way any other transaction works. Where you want something and then pay a fair price for it.

So, why don’t other agencies work like this?

Because traditionally agencies have always relied on over-charging and under-servicing their clients. Ultimately the more retainers they have and the less work they do, the more money their agency is able to make. That never sat well with us at all. And now that you know how it works, it shouldn’t sit well with you either.

But what makes PAYG any different?

What makes us different
is what we don't do

We don't waste your time
with pitches

We don’t up-sell services
you don’t need

We don't ask you for a
monthly retainer

We don't ask you to sign a
12-month contract

We don't Spend time or money on client services teams

We don't charge By The Day
For jobs that take hours

Our team has had the pleasure of working with...


Don't just take our word for it. Here's what some of our happy clients have to say about working with us.
'Thank you so much Tom and team. We are delighted with the service you provided.'
Annette Browne
Founder, Telawear
'We're very appreciative and pleased with how everything turned out - thank you.'
Andrew Crawford
Director, Zinnia Associates
'Thanks so much, Tom, for your patience and for such a fast turnaround.'
Daphne Xenakis
Head of Operations, Aplasan

Like What You See?

We would love to talk about how we can help your business. You can contact us by completing the form below.